Refer and Earn program terms
Who can join
- Any SUF Digitals artist or label account, instantly, from the Refer and Earn card in the portal.
- Anyone else (studios, producers, managers, teachers, creators) with an affiliate account created at affiliates.sufdigitals.com.
- Before your first payout, SUF verifies your PAN and bank or UPI details, and an admin reviews the first payout. After that, payouts run automatically.
- Vendors who are paid by SUF for marketing work cannot also earn referral commission.
What you earn
- A percentage of the referred account's first plan payment (before GST), and a percentage of every plan payment they make after that (renewals and upgrades), at the rates shown on your dashboard when the referral is made.
- A fixed stream bonus each time the artists you have referred pass another block of streams between them — for example Rs 2,000 for every 500,000 streams — counted across your whole referred network, lifetime, with no cap. The exact bonus and block size are shown on your dashboard.
- Only streams on these five DSPs count toward the bonus: Spotify, Apple Music, Amazon Music, JioSaavn and Gaana. Nothing else counts — not YouTube or YouTube Content ID, not Meta, Facebook, Instagram, Snapchat or TikTok, and not caller tunes or any other store.
- The stream figure is a single combined total across everyone you refer. You are never shown any individual artist's streams, earnings, track titles, ISRCs or store breakdown, and no individual artist's figures can be worked out from the total. This protects the financial privacy of every artist in the program.
- Streams are counted from the royalty statements SUF imports for the accounts you referred, from the point each referral is locked. Bonuses are booked as those statements land.
- All of this is paid by SUF out of its own commission. It is never deducted from any artist's plan or earnings, so referring someone never costs them anything.
- The plan rates in force on the day a referral is locked stay on that referral for as long as it lasts. SUF may change the program, including the stream bonus, for future referrals and future milestones with 30 days' notice on the dashboard.
How a referral is counted
- A referral belongs to you when the referred account makes its first paid plan purchase with your code, or with your link's cookie still present (90 days).
- A code typed at checkout beats a link cookie. Once locked, a referral is permanent and is never reassigned, transferred or split. One affiliate per account.
- Accounts that already existed or had already paid before the referral, your own accounts, accounts sharing a PAN, bank account, UPI id or phone with you, artists SUF onboarded itself, and white-label tenants cannot be referred.
- The referred account gets the program discount on its first plan payment. Plan commission is calculated on what they actually paid.
- An offer such as the Diwali ₹1 Release is not a plan purchase: it earns no commission, does not lock a referral, and does not count as having paid before. A referred account that claims the ₹1 Release becomes your referral when it buys its first plan with your code or link.
How long it lasts
- Plan commission continues for as long as the referred account remains a paying SUF customer and your affiliate account is in good standing.
- Stream bonuses are lifetime and cumulative: your network's streams keep adding up, and each time the total crosses another block another bonus is booked. There is no earnings cap and no keep-active requirement.
- A referral whose plan lapses and later renews resumes with you.
Reversals
- A refunded plan payment reverses its commission. Plan commission waits out the cooling-off refund window before it becomes available.
- Stream bonuses only ever add up: once a milestone bonus is booked it is not clawed back, even if a later statement correction lowers the stream count.
- An account suspended for fraud, or caught using artificial streaming to reach a milestone, voids the affected commission and can end the affiliate account.
Payouts and tax
- Paid monthly in the same run as artist payouts, once your available referral earnings reach the payout minimum shown on the dashboard, by bank transfer or UPI in Indian rupees.
- Referral earnings are paid as a separate payment from any royalties and are never merged with them.
- TDS on commission is deducted as the law requires (currently 2% with a PAN and 20% without, once commission for the financial year crosses the annual threshold). A TDS certificate is issued.
- If you are GST registered, GST is added to the commission against your invoice. If you are not registered, no GST applies.
Not allowed
- Referring yourself or accounts you control.
- Artificial streaming, bots or any manipulation aimed at inflating stream counts or reaching milestones.
- Paid search ads on the name SUF Digitals or misspellings of it.
- Posting your code on coupon, deal or voucher sites.
- Any claim of guaranteed streams, playlist placements or earnings, or presenting yourself as SUF Digitals.
- Spam or unsolicited bulk messaging.
- A breach ends the affiliate account and forfeits unpaid commission.
Version 2026-10-24. SUF Digitals may update these terms for future referrals with 30 days' notice on the affiliate dashboard; the rates already locked on a referral do not change.